Who is Jaquikeyah luvly fields?

My journey began in 2021, as I approached the end of my college years and began envisioning what my future would look like. Before dedicating my career to skincare and entrepreneurship, I spent years immersed in nonprofit and political organizing, where I developed a deep appreciation for advocacy, community building, and creating meaningful change.

I graduated from Colorado State University with a B.A. in Women’s and Gender Studies and a minor in Political Science. Although the COVID-19 pandemic prevented me from completing my minor in Anthropology, the perspectives, lessons, and ways of understanding the world I gained through my studies continue to shape who I am and the work I do today.

I launched my own natural skincare brand, LULULAVEN, after being inspired by my college roommate. What started as a passion for beauty quickly evolved into a deeper fascination with the science of skin, the art of self-care, and the ways our bodies communicate with us.

After graduating from the Aveda Institute Denver’s esthiology program in 2024, I knew I wanted to do more than recommend products and perform treatments. I wanted to help people truly understand their skin.

Over the years, I’ve mastered my craft in speed waxing, combining efficiency, precision, and genuine care to create an experience that prioritizes both your skin and your comfort. Now, I’m expanding my expertise through specialized training in Korean facials and skincare practices, exploring new techniques and approaches to achieving healthy, radiant skin.

My passion also extends beyond the treatment room. After navigating my own struggles with acne and hyperpigmentation, I became fascinated by the relationship between skincare, lifestyle, and the menstrual cycle. That curiosity inspired Forthefem, my platform dedicated to helping women better understand their skin and embrace a more intentional approach to beauty and wellness.

Whether I’m helping you achieve smoother skin through waxing, exploring innovative skincare techniques, or educating you on how your skin changes throughout your cycle, my goal is always the same: to help you feel confident, informed, and connected to yourself.

I believe beauty is a never-ending journey of learning, refining your craft, and becoming more of yourself along the way. And I’m here to help you do just that. ♡